It’s no secret that’s Facebook is the most successful social media site available today. More users interact with Facebook than any other social media site. It has over 1 billion users!
The numbers are just one reason that Facebook ads can be so powerful. Read below to find out four more reasons why you should use Facebook marketing for your business.
1. Facebook has superior analytics. You can use the superior analytics to pick a specific marketing audience. As a user on Facebook, anytime you like, share, read, or watch anything on Facebook, you are also providing data on what you like to read and comment on. Facebook then utilizes this data and puts you in certain categories, when marketers are trying to reach you, based on what you are interested in. Facebook also has the data on how old you are, where you live, where you graduated, and who your friends are. All of this data (and more) is used to find similar interests when marketers are looking to advertise to people like you.
2. Facebook ads can make a big impact on a small budget. By utilizing Facebook‘s advanced analytics and data, we can target the appropriate audience that you want to get your product or service in front of. We have seen companies get up to 1000 views on just a $10 ad spend. Obviously, the more you spend, the more views or hits your site will receive, but it doesn’t take much.
There are other networks that we also like to use for advertising, like Google AdWords, however, Google AdWords can cost hundreds or thousands of dollars a month. Facebook‘s advertising costs about a 10th of the price of Google advertising, for the same potential reach. So, if you’re looking to reach more people on a smaller budget Facebook is your best bet.
3. Facebook feedback and shares create more opportunities. Facebook has multiple types of advertising opportunities. You can do a simple post, create an offer, post an event, make an appointment on someone’s page, post a video, or share a LIVE video. Wow- that’s a lot of opportunity!
After these have been posted, people have the opportunity to like, comment, or share. This has the potential to give you even more business and website hits.
Facebook offers something that Google ad words do not: consumer engagement. People like reading the other comments that people make, and they like sharing their own comments. This creates shareable content and engaging opportunities for the user.
4. Facebook has the most users. Because Facebook is the largest and most widely used social media network, it has the most people who use it on a daily basis. It also appears to be the easiest to use (for all age groups) and this contributes to the amount of people that use it. As a marketer, we know that this is one of the best social media advertising networks we can use, when it comes to a wide marketing reach.