Why Use Social Media?

Social Media Gives the Power to the People!

When social media came on the scene, no one ever anticipated that it would be used in the ways that it is today. Social media was for just blogs in the beginning, then came Facebook, Twitter and more. People were using it for just social reasons, but because the updates were instant and proved to be very powerful as an information resource, corporations began to use it too. Even corporate America was not prepared for the way social media changed the internet and business advertising. Social marketing has changed the way companies do business forever.

What Social Media Started

The internet gave way to instant information as well as new types of jobs and job titles. Internet magazines gave way to “citizen journalists”, high-traffic blog sites made people into professional bloggers, YouTube videos made people famous overnight, and Twitter became a sounding board for customer service and corporate conversations.

A bad YouTube video from a disgruntled customer can change the value of a stock price in one day, a Twitter post can make national news headlines, and Facebook posts on the “wall” of your business can be as powerful as putting up a billboard. Everything is different, now. Social marketing has changed us, and you better pay attention.

How Social is Your Business?

There are lots of opportunities in social marketing that individuals and business’ should be using to get ahead, and stay ahead. If your business is passing up the chance to have a social media campaign, you are passing up the chance to grow. If you want your company to be seen and heard, you have to be social.

Google Changed Everything

Everyone knows that Google is the most powerful search engine. Google has “bots” that search the internet for information and read what’s on your website. That used to be enough. However, Google has recently changed the way it “values” a website. It now takes into account the social power, or social traffic of your company. It has given social sites and social traffic more rank, since social media is a translation and an indicator of what people are looking for. Your social marketing strategy can now determine your business success, or failure, based on Google’s rank of your social media.

Paid Search: SEO and SEM

Google will still have paid search keywords (SEO), and that will certainly always have a value. That is the PAID search. But, what are you doing with your social media that is generating organic traffic? Google’s new programs (Panda and Penguin) are going to look for organic traffic to give your website a rank. You can no longer get to the top of the Google page with paid search alone. Your new SEM and SEO strategy will need both of these to be a success.

How to Win With Social Media

In order to grow your business on the web, you will need a SEM and SEO campaign. The good news is that if your business is low on funds, you can use social media for FREE! Most of the social websites do not charge a fee, and the hardest part is just to get them going. It will be important to get more Facebook fans, lots of YouTube video views, a better Google Plus ranking and more Twitter followers. The only hard part to this new social media campaign, is the time. Time is what it costs. If you have not invested any time into social media, you have already begun to slip in the Google rankings.

The Race to Win

Start your new campaign by looking at your competition, or at other companies that are larger than yours, but similar. Look at their social methods. Find their Facebook, Twitter posts and YouTube videos. Get some ideas. Make YOUR ideas better!

Go to the most popular social sites, and begin to use them. Plan to post new alerts or updates at least 3 days a week (more is better). The more you use it, the more it will work for you. If you don’t get immediate traffic, then go find it! Find Twitter followers and Facebook friends through networks. Send your YouTube video links to everyone you know, so you can increase your views. Get busy socializing.

Time Will Tell

The increase in social traffic will pay off. You will begin to get more hits to your website and that will begin to translate into more sales. Never let more than 3 days go by without updates to your social sites. Social media gives your business a fresh outlook. Customers will begin to use it, and it will become a free resource for customer feedback (good and bad). Reward customers with contests and giveaways, and keep your social media fresh. Give your clientele something to share and you will reap the benefits!

Free Social Media Marketing Websites

Here is a short list of social sites to get you started. Depending on the nature of your business, some will work better than others. If you are a retailer, then social sites will be a great start. If you are a technical provider or a service provider, I would try the content and article sites. Both types of businesses need to be using the business review websites to gain positive feedback from customers.

The Best Social Sites:

  • Facebook
  • Twitter
  • Google+
  • YouTube
  • LinkedIn
  • Pinterest
  • Digg
  • StumbleUpon

Websites for Content and Articles:

  • Reddit
  • Quora
  • Amazines
  • EzineArticles
  • Helium
  • Buzzle
  • Yahoo Contributor Articles
  • Squidoo
  • Press Release Sites

Business Review Sites:

  • Yelp
  • Angie’s List



“A social media campaign is like a highway billboard for internet traffic to your business.” Celeste Simmons

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